Quantitative Research
We are a full service market research firm. We help you design, execute and report the findings of your market research. We deliver national, geographically dispersed studies that are large enough to be statistically accurate and completed with impeccable attention to detail. Our past experience and familiarity with a variety of methodologies gives us the flexibility to choose the one that will work best with your research objectives.
Our specialties include but are not confined to: consumer package foods, food products, market research directed to the health care community, including but not limited to end users, doctors, nurses and technicians.
We administer in-home use tests (IHUT) across the country where test products are placed after initial consumer contact by mall-intercepts, Internet survey or database pre-recruit. Once a product is placed, the respondent is then called back by our experienced interviewers in St. Louis or directed to our survey website to complete an evaluation after receiving an e-mail reminder. All telephone callbacks are conducted with the help of our customized CATI system. Since we program all questionnaires, you are assured that skip patterns are followed and the interview/evaluation process is conducted as it was designed. Using the latest computer assisted dialing technology allows us to complete projects in the shortest possible time.
Additionally, we have extensive experience with central location tests (CLT), particularly taste tests. We conduct sensory studies and have years of experience to offer in that area. We have the ability to administer central location tests either nationally or at a single site. Peters Marketing Research has long standing relationships with various marketing research services across the country; this allows us to conduct studies efficiently and accurately. Couple this with our ability to break down projects into manageable pieces for the field services and you have a very powerful combination capable of completing your project in a timely manner and exactly as it was designed.
Recently, the quantitative department has added a new, value-added service for our clients. This service combines our expertise in method design, questionnaire development and execution. By in-packing specially designed cards that direct consumers to our survey website where they can fill out a short survey, we can reach a specific group of end-users. This offers our clients unique insight into who is buying their products while the experience is fairly fresh in the consumer’s mind. With this method, any low incidence users group can be located and interviewed. Only those consumers armed with the unique pass-code found on the cards can enter the web site and complete the survey- ensuring that only those you want to interview are filling out the survey.
Furthermore, this method can eliminate possible respondent confusion about when and what they bought, because the purchasing of the product drives survey completion, not company timelines, essentially allowing us to obtain more detailed purchase information. Even a small change in the product or packaging can be explored with confidence, since only those products of interest will have offer cards included, thereby eliminating confusion when line extensions are being investigated. This method is especially useful with small market share products or new products to the market place.
Please contact Anne Fleming or Merridith von Hartitizsch to request a quote or to receive additional information on our Quantitative Research services.
